Every calculator, grouped by decision.

Conversion Rate001Conversions / Visitors × 100 Required Traffic002Target revenue / (Rate × AOV) Checkout Abandonment005(Starts − Orders) / Starts × 100 Cart Abandonment006(Carts − Orders) / Carts × 100 Funnel Drop-Off019(Stage 1 − Stage 2) / Stage 1 × 100 Conversion Lift020(Variant − Baseline) / Baseline × 100 Landing Page Conversion Rate021Conversions / Visitors × 100 Funnel Conversion Rate022Conversions / Entries × 100 Micro Conversion Rate023Micro-conversions / Visitors × 100 Lead Conversion Rate024Customers / Leads × 100 Sales Qualified Lead Rate025SQLs / Leads × 100 Marketing Qualified Lead Rate026MQLs / Leads × 100 Trial To Paid Conversion027Paid / Trials × 100 Form Conversion Rate028Submissions / Form views × 100 Ecommerce Conversion Rate029Orders / Store visitors × 100 SaaS Conversion Rate030Signups / Visitors × 100 Signup Conversion Rate031Signups / Visitors × 100 Mobile App Conversion Rate032Conversions / App visitors × 100 Email Conversion Rate033Conversions / Email recipients × 100 CTA Click Through Rate034Clicks / CTA views × 100 Bounce Rate Impact035Bounced sessions / Sessions × 100 Exit Rate Impact036Exits / Pageviews × 100 Lead To Sale Conversion037Sales / Leads × 100 Demo Request Conversion Rate038Demo requests / Visitors × 100 Sales Call Conversion Rate039Closed deals / Sales calls × 100 Pipeline Conversion Rate040Closed deals / Opportunities × 100 Visitor To Lead Rate041Leads / Visitors × 100 Checkout Conversion Rate086Completed / Initiated × 100

Revenue Per Visitor003Revenue / Visitors Average Order Value004Revenue / Orders Revenue Growth From Conversion042Revenue × (1 + Improvement %) Revenue Per Visitor Growth043Revenue / Visitors Revenue Loss From Funnel Dropoff044(Stage 1 − Stage 2) / Stage 1 × 100 Profit Impact Conversion045Conversions / Visitors × 100 Monthly Recurring Revenue046Customers × Subscription Annual Revenue047Monthly revenue × 12 Projected Revenue048Revenue × (1 + Growth) ^ Periods Revenue Per Session049Revenue / Sessions Revenue Per Lead050Revenue / Leads Revenue Per Customer051Revenue / Customers Upsell Impact052Exposed × Take rate × Added Cross Sell Impact053Exposed × Take rate × Added Retention Revenue054Retained × ARPC Churn Impact055At risk × Reduction × ARPC Churn Rate056Lost / Start × 100 Net Revenue Retention057(Start + Exp − Contr − Churn) / Start Gross Revenue Retention058(Start − Down − Churn) / Start LTV059ARPP × Margin × Lifespan Payback Period060CAC / Monthly gross profit Gross Margin061(Revenue − COGS) / Revenue × 100 Contribution Margin062(Revenue − Variable) / Revenue × 100 Profit Margin063(Revenue − Costs) / Revenue × 100 Breakeven Revenue064Fixed costs / Contribution margin Breakeven Conversion Rate065Spend / (Traffic × Value) × 100 ROI066(Gain − Cost) / Cost × 100 Marketing ROI067(Revenue − Cost) / Cost × 100 Paid Ads ROI068(Revenue − Ad spend) / Spend × 100 Google Ads ROI069(Revenue − Spend) / Spend × 100 Facebook Ads ROI070(Revenue − Spend) / Spend × 100 TikTok Ads ROI071(Revenue − Spend) / Spend × 100 Email Marketing ROI072(Revenue − Cost) / Cost × 100 SEO ROI073(Revenue − Investment) / Investment × 100 Content Marketing ROI074(Revenue − Cost) / Cost × 100 Referral Program ROI075(Revenue − Cost) / Cost × 100 Affiliate Marketing ROI076(Revenue − Cost) / Cost × 100 Revenue Per Click077Revenue / Clicks

CAC008Spend / New customers Cost Per Acquisition011Ad spend / Customers Cost Per Lead012Spend / Leads Website Traffic078Organic + Paid + Direct Required Traffic To Hit Revenue079Target / (CR × AOV) Traffic Growth080(Ending − Starting) / Starting × 100 Organic Traffic081Branded + Non-branded + Other Paid Traffic082Search + Social + Display Referral Traffic083Partner + Press + Backlinks Social Traffic084Sessions across platforms Direct Traffic085Typed + Untagged + Other Search Volume To Traffic087Search volume × CTR Keyword Traffic Estimator088Keyword volume × CTR Keyword Conversion Value089Clicks × CR × Value CPC090Spend / Clicks Cost Per Click Impact091Ad spend / Clicks Cost Per Sale092Spend / Customers Impression To Click093Clicks / Impressions × 100 Ad Impression Value094Revenue / Impressions Scaling Ads095Target revenue / ROAS Funnel Traffic096Target / (Stage 1 × Stage 2) Landing Page Traffic097Total sessions × Share Traffic Mix098Channel / Total × 100 Channel Attribution099Conversions × Weight Multi Channel ROI100(Revenue − Cost) / Cost × 100 Campaign Performance101(Revenue − Cost) / Cost × 100 Growth Rate102(Ending − Starting) / Starting × 100 Monthly Growth Rate103(End − Start) / Start × 100 Compound Growth104((End / Start) ^ (1/Periods) − 1) × 100 Viral Coefficient105Invites × Invite conversion K Factor106Invites × Acceptance Referral Growth107Users × (1 + Rate) ^ Periods Organic Growth108(Ending − Starting) / Starting × 100 SEO Traffic Growth109(Ending − Starting) / Starting × 100 Blog Traffic110Organic + Social + Referral Content Traffic Estimator111Search volume × CTR Landing Page Visitors Needed112Target / (CR × AOV) Funnel Traffic Loss113Target / (S1 × S2 × S3)

LTV : CAC009Lifetime value / CAC Customer Lifetime Value010Revenue × Margin × Lifespan

ROAS007Revenue / Ad spend CTR013Clicks / Impressions × 100 Ad Budget Planning014Revenue goal / Target ROAS Paid Ads Break-Even015Spend / (Clicks × Value)

A/B Test Sample Size01616 × p(1 − p) / d² A/B Test Significance017Two-proportion z-test A/B Test Duration018Sample / (Daily traffic × Split) Conversion Lift AB Test114(Variant − Baseline) / Baseline × 100 Confidence Interval1151.96 × √(p(1−p)/n) Statistical Significance116Two-proportion z-test