Calculator · 075
Paid Traffic Calculator
Total paid traffic across ad sources and size the upside of scaling — and decide where paid gains should come from.
Total paid traffic
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AverageFormula
Paid traffic = Search + Social + Display ad sessions
Understanding paid traffic
Reference material — the calculator above stays the primary tool.
What paid traffic measures
Paid traffic is the sessions ads buy you, split here across search, social, and display. Unlike organic, it scales instantly with budget and stops the moment spend does. Summing its sources gives both the channel total and the mix beneath it, so you can see not just how much paid traffic you have but where within the channel it originates.
Traffic sits at the top of the funnel, so this channel's level and growth bound every conversion and dollar that follows from it.
How to read your result
The headline is current paid traffic. The scenario lens then projects it at a benchmark and an optimized monthly growth rate, pricing the gap in concrete sessions so a growth target for the channel is explicit.
Use the source split to see which part of the channel to lean on.
Paid traffic sources
The channel's sub-sources behave differently. Treat these as orientation.
| Context | Typical median |
|---|---|
| Search ads | High intent, higher CPC |
| Social ads | Demand-gen, creative-led |
| Display | Cheap reach, lower intent |
| Retargeting | Warm, efficient |
Levers that grow the channel
Paid scales with budget and efficiency: improve targeting and creative to lower cost per session, then add budget where return holds. Watch saturation as spend grows on a fixed audience. Model a higher growth rate as a scenario above to see the sessions it adds.
In context
Read paid traffic alongside organic traffic and paid ads ROI, which the related tools cover. Paid volume is only worth its cost if it returns, so pair session growth with ROI before scaling.