Benchmarks
Reference medians, not targets.
A starting orientation for the metrics in the network. Each row links to the calculator that scores your own number against the benchmark — and your historical baseline is always the better comparison.
| Metric | Reference | Direction |
|---|---|---|
| Conversion Rate | 3.8% median | Higher is better |
| Checkout Abandonment | 63% benchmark | Lower is better |
| Cart Abandonment | 70% typical | Lower is better |
| Funnel Drop-Off | 65% per stage | Lower is better |
| ROAS | 3.0x healthy | Higher is better |
| CAC | $180 (SaaS ref) | Lower is better |
| Cost Per Acquisition | $70 paid median | Lower is better |
| Cost Per Lead | $25 lead-gen | Lower is better |
| Customer Lifetime Value | $1,800 (SaaS ref) | Higher is better |
| LTV : CAC | 3.0:1 healthy | Higher is better |
| CTR | 4.5% search ads | Higher is better |
| Conversion Lift | 10% meaningful | Higher is better |
| A/B Significance | 95% confidence | Higher is better |
Benchmark guides
in-depthUse benchmarks as orientation, not goals. Medians vary by industry, traffic source, device, and intent. A number below median is a prompt to investigate, not a verdict — compare against your own trend first, then against your sector.