Conversion metrics vs industry-leading benchmarks.
Calculate performance, compare against industry benchmarks, and model the potential impact of optimization—all from a single reference point.
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Responsive display unit · 970×90 / 320×100
Calculator clusters
SegmentsPopular calculators
Demand
ConversionConversion RateConversions / Visitors × 100
PlanningRequired TrafficRevenue / (Rate × AOV)
Paid mediaROASRevenue / Ad spend
Unit economicsCustomer Acquisition CostSpend / New customers
Unit economicsLTV : CAC RatioLifetime value / CAC
Paid mediaPaid Ads Break-EvenSpend / (Clicks × Value)
ExperimentsConversion Lift(Variant − Base) / Base
RevenueAverage Order ValueRevenue / Orders
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In-feed native unit · matched to card grid
Full calculator index
Metrics
Conversion Rate 001
Required Traffic 002
Revenue Per Visitor 003
Average Order Value 004
Checkout Abandonment 005
Cart Abandonment 006
ROAS 007
CAC 008
LTV : CAC 009
Customer Lifetime Value 010
Cost Per Acquisition 011
Cost Per Lead 012
CTR 013
Ad Budget Planning 014
Paid Ads Break-Even 015
Conversion Lift 020
Conversion Rate Benchmarks BM
Improve Conversion Rate GD
Conversion Rate Benchmarks BM
Improve Conversion Rate GD